Redefine Your Dental Image. Rediscover Your Full Potential
Do you have a dental image? What does it look like?
Are you happy with your dental branding? Does it reflect you and your office personality?
If you struggle with a clear, concise answer to these questions, you need a dental coach like Janice Hurley to lead your team toward what success looks like to you. When the best want to get better, there’s no faster, smarter way than to get an outside perspective. Janice is one of dentistry’s best coaches, skilled at cultivating your dental image. Everyone benefits from her professional advice and support — this is where those that “know” go for growth.
Understanding Dental Branding — A Word from Janice
“Dentistry can be both rewarding and challenging for all involved. Having a reliable, knowledgeable coach on your team gives you peace of mind and added resources. I work with dental practices that want to be their best — for both the patient and themselves.
The business owner today has so many hats to wear that having someone like myself on your side makes decisions easier and smarter. You let me know what your goals are, we evaluate the facts, and within a year, you’re where you want to be. Step by step, we onboard the whole team for empowerment and clarification.
I work in the office with you quarterly. Throughout the year, we work virtually as a team to reach the goals we have agreed on. Virtual coaching can be very impactful and supportive. This advanced level of in-office, hands-on observing and coaching you at work lets us truly connect and guarantee desired results. Unlike larger dental consulting companies, I don’t pass you off to another team member. When we start together, we stay together.”
Janice Hurley is committed to accomplishing the goals of my practice. She brings genuine enthusiasm that is infectious with my team members. Her unique style and expertise in a fee for service practice is unrivaled among other dental consultants.
– D. Frank
JUST RELEASED!
Janice Hurley has released her new book – Dental Image Branding.Janice unlocks all the secrets to creating optimal impact in your practice and for your patients. Janice knows that successful people are not successful by accident. They have learned how to use their strengths to their advantage and minimize their weaknesses. You really can make a positive effective impact on your patients from start to finish by looking at your practice through the eyes of your consumer. The advice offered in Dental Image Branding is for the dentist, hygienist, office manager, and dental assistants. It takes a village to create an image and a consistent practice brand.
Janice Hurley will show you how to avoid the biggest mistakes that drive away patients and how to optimize patient impact using the five senses: what patients see, hear, smell, taste, and feel.
$25.00
FREE SHIPPING!
Janice was featured in The Progressive Dentist magazine
Life through Different LENSES
PHOTOS AND EDITORIAL BY JANICE HURLEY
A well dressed, happy team makes an excellent impression.
We make judgements very quickly about the value of what we purchase or the experience we are about to have. So do your patients. Understanding how your patients or prospective patients think is a good business practice and something you can’t afford to ignore. A good restaurant can’t ignore the plating of its fine food. Likewise, you can’t afford to ignore how your patients see or perceive the value of your dentistry based on the way you frame it or serve it up. Our perception truly is our reality.
Within less than a tenth of a second, your patients have decided how approachable, trustworthy and competent you are. Furthermore, their brains go on to justify your follow up actions to be in line with their first impression. Fascinating — our brains don’t like to be wrong. First impressions of your facility, your team and your treatment have a resounding effect on case acceptance. Yep–that worn out couch might be cramping your style AND affecting collections…
HINMAN DENTAL MEETING - MARCH 2017
BRYAN G. SICHER, DMD
VIVA LA VIDEO! VIDEO: IT’S HERE,IT’S HAPPENING AND IT’S SO EXCITING.
THE USE OF VIDEO ON YOUR WEBSITE, DURING TREATMENT PRESENTATIONS AND ON SOCIAL MEDIA IS A MUST. KEEP UP WITH THE WAY YOUR PATIENTS WANT TO RECEIVE INFORMATION. LEARN TO IMPACT OTHERS THROUGH TECHNOLOGY THAT IS EFFECTIVE BUT INEXPENSIVE. YOUR PATIENTS MAKE DECISIONS FROM THEIR EMOTIONS AND NOT ALWAYS THE FACTS, SO LET’S USE THAT. THE CONVENTIONAL USE OF TEXT HELPS WITH SEO, BUT THE INFORMED THOUGHTFUL USE OF VIDEO WILL EVOKE EMOTION AND GET RESULTS. LEARN HOW YOUR IPAD AND YOUR VIDEO CAMERA CAN PLAY A KEY ROLE IN PRACTICE SUCCESS. DON’T BE LEFT BEHIND.
